B2B/C - Business to Business / Consumer

The business to business / consumer market describes those that are working and whose time is valuable and sparse.

They may be an individual working for a large multinational organisation, an individual with purchasing influence within a department or they may be a small to medium business owner / development manager that makes purchasing decisions on a regular basis. Spending time travelling to and from retail destinations, exploring the variety of retail offerings that are not at all relevant or of interest to them creates a bad consumer experience. By offering this hard to reach consumer demographic the products and services they currently purchase or desire to find out more about in a location most convenient to them i.e. where they go to lunch, where they have informal meetings, on their commuter routes or close their offices is an exciting prospect for any marketer targeting this market. BrandHub has built working relationships with landlords that own potential retail locations and is why we can now offer business 2 business / consumer specific locations to the market.